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3D Printed Gillette Razors

As CNBC explains, recently Proctor & Gamble has been faced with a lot of successful competition in the sphere of men’s razors: “P&G is competing against newer rivals such as Dollar Shave Club, the subscription company bought by Unilever for a reported $1 billion in 2016.”  As a result of this, “in May 2017, Gillette launched its own on-demand service…[expanding it earlier this year in order to allow their customers to] add photos and text to their razor handles.”

Now, however, Proctor & Gamble has solicited the help of 3D printing in order to allow more customer customization options for their Gillette razors.  This pilot program, which P&G is calling Razor Maker, involves razor handles “printed using stereolithography, a type of 3D printing technology from Boston-based Formlabs.”  Customers will have the option “to choose from 48 designs and seven colors, priced between $19 and $45, including one razor blade.  A pack of four extra blades will cost $15 and orders will ship in two to three weeks from the new Razor Maker website.”

As Formlabs Chief Product Officer David Lakatos explains: “3D printing has mostly been used in manufacturing [up until now].  Mass customization with 3D printing is finally becoming a reality for consumers to experience end-use 3D printed products.”

P&G’s Director for Gillette and Venus North America Pankaj Bhalla enthuses: “earlier this year we introduced a range of new razor products and declared ‘one size’ does not fit all men when it comes to razors.  The Razor Maker pilot program furthers our commitment to place power in the hands of consumers.”

Image and Quotes Courtesy of CNBC

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