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Hasbro and Shapeways team up to launch SuperFanArt

According to the Boston Herald, the toy giant Hasbro has teamed up with Shapeways to launch SuperFanArt, “a site through which fans of the company’s toys can create their own playthings with a 3D printer.”

This service is being launched with the help of Hasbro’s My Little Pony line of toys.  “The SuperFanArt page enables consumers to create and share their designs and sell their 3D printed designs through Shapeway’s marketplace and community.”

“Consumers can browse through the 3D printed products designed by the artists and then click through to each artist’s shop to place an order.  Some of the first My Little Pony creations, available on SuperFanArt, will be shown at San Diego Comic-Con this week.”

Other Hasbro toy lines, like Transformers and Littlest Pet Shop, will be added to SuperFanArt in the coming months.  John Frascotti, chief marketing officer at Hasbro, explained, “many fans of our brands have remarkable creative talents and SuperFanArt empowers these artists to create unique expressions of Hasbro brands.  By partnering with Shapeways, the largest online marketplace for custom 3D printed products, we are able to provide artists with an unprecedented opportunity and also provide brand enthusiasts with access to unique one of a kind creations.”

Image Courtesy of Hasbro

Quotes Courtesy of the Boston Herald

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