Massivit 3D Printing Technologies, based out of Lod, Israel, recently sent out a press release. The company’s customer, OMUS, “a specialist 3D print provider in Australia, has constructed what is believed to be the world’s first 3D printed pop-up retail store on behalf of luxury fashion brand Louis Vuitton.”
OMUS recently installed a Massivit 1800 3D Printer, and in just 18 days it produced this “9m-wide, 10m-long and 2.7m-high (29.5ft x 32.8ft x 8.85ft) structure” which is “currently capturing the gaze of shoppers at Sydney’s Westfield Shopping Center” in Australia.
OMUS teamed up with “Louis Vuitton’s design agency, Gold Coast Displays [and were tasked with producing] a statement megastructure [serving] as an attention-grabbing platform for the premiere of the brand’s latest menswear collection.” They were only given three weeks’ notice!
As Robert Grosso, OMUS’s co-owner explains: “having received the design brief, we essentially needed to produce a visually-stunning, structurally-sound outlet that could endure sustained use in a busy public environment – and in record time. Given the complexity of the design and the short turnaround time, 3D printing was really the only viable production method available to us.”
“Utilizing the Massivit 1800’s unrivalled print speed of up to 35 cm/14” per hour, two printers were deployed around the clock, each using dual print heads to produce two hollow panels simultaneously. A total of 30 panels were 3D printed and would serve as the walls of the pop-up outlet.”
In the end, Grosso enthused about the process: “Louis Vuitton and its design agency were delighted with the finished result; it surpassed their expectations in terms of its striking visual appeal and realized their original vision to radiate the opulence of the company’s safari-inspired men’s line. Their staff are also happy to explain to visitors how 3D printing was pivotal to the project and how it encapsulates Louis Vuitton’s innovation and fresh-thinking attitude.”
Image and Quotes Courtesy of Massivit 3D and OMUS