Last month, Stratasys proudly boasted of a new TV advert featuring the work of their 3D printers. “Special effects company Artem Ltd. overcame traditional design challenges to create highly realistic miniature houses and shells for [Zoopla’s] ‘Crab World’ TV campaign, thanks to Stratasys multi-material, multi-color 3D printing technology.”
Zoopla is a property website featuring real estate in the UK. This particular ‘Crab World’ advertisement was shot “on a beach in Costa Rica and features numerous hermit crabs ‘moving into’ shells topped with miniature houses. All the shells and houses were 3D printed using Stratasys’ multi-color, multi-material 3D printing capabilities.”
As Artem Ltd.’s Owner, Creative Director, and Designer. Simon Tayler, explains, “[once Artem was tasked with creating small, highly detailed, realistic models], I knew this was a job for 3D printing. It would have been impossible to achieve the level of realism required with conventional, hand model-making.”
“We were keen to do all we could to ensure these shells weren’t rejected and would not harm the crabs. With Stratasys’ multi-color, multi-material 3D printing, we were able to mirror every curve, bump, and nook of a shell’s natural shape, including the interior.” Tayler and his team used Stratasys’ tough Digital ABS plastic material.
“In total, the team produced over 20 model houses for the top of the shells, comprising of numerous different shapes and sizes. Each model mirrors an architectural style currently popular in the UK.”
As Tayler elaborates: “with 3D printing, we could work with minute details like individual tiles or roof or brick texture that was only 30mm across without losing any element of realism. Thanks to the capabilities of the Stratasys Connex3 3D Printer and respective materials, each house was 3D printed in an impressive 16-micron resolution for incredible accuracy.”
Astoundingly, the Artem team only had one month to create these miniature wonders, which they produced with stupendous accuracy – and to top it all off, the crabs accepted them and looked great wearing them in the advert!
Videos, Image, and Quotes Courtesy of Stratasys, Artem, and Zoopla